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Phân loại: 658.8
Tác giả: Justin Champion
Thông tin XB: USA: Wiley, 2018
Mô tả vật lý: 222 tr., 20 cm.
Tóm tắt: Building a content creation framework; The power of storyelling; Generating content ideas; Planning a long-term content strategy; Becoming an effective writer; Creating a blog post; Extending the value of your content through repurposing; How to effectively promote content; Measuring and analyzing content; Developing a growth marketing mentality; Creating topic clusters and pillar pages; The results: Where to go from here
Từ khóa: IMCmở ngànhMarketingContent

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