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- Phân loại: 658.8
- Tác giả: Pam Didner
- Thông tin XB: United States: Mc Graw Hill Education, 2015
- Mô tả vật lý: 244 tr., 20 cm.
- Tóm tắt: Why globalize your content; what are the 4 P's of the global content marketing cycle; Organize a team for global content marketing success; the first P of the global content marketing cycle: Plan; the second P of the global content marketing cycle: Produce; the Third P of the global content marketing cycle: Promote; the fourth P of the global content marketing cycle: Perfect; Skills needed for global content marketers; Future of global content marketing; Epilogue
- Từ khóa: content; IMC; mở ngành; Marketing; Global
- Chế độ xem
- 148
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