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- Phân loại: 658.3
- Tác giả: Jean-Claude Usunier
- Thông tin XB: Sage, 2018
- Mô tả vật lý: 178tr., 24cm
- Tóm tắt: Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes ...
- Từ khóa: văn hóa; kinh doanh quốc tế; Business
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