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- Phân loại: 658.8
- Tác giả: Francis Buttle
- Thông tin XB: Lon Don: Routledge, 2019
- Mô tả vật lý: 468tr., 20cm.
- Tóm tắt: ustomer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they ...
- Từ khóa: Management; Customer; Relationship
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- 160
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