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- Phân loại: 658.8
- Tác giả: Masaaki Kotabe
- Thông tin XB: NJ: Wiley, 2016
- Mô tả vật lý: 698 p., 30 cm.
- Tóm tắt: The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The texts guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more multilateral. Suitable for all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance ...
- Từ khóa: marketing; global marketing; marketing management; quản trị tiếp thị; tiếp thị quốc tế
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- 146
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