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- Phân loại: 658.4
- Tác giả: Richard Whittington
- Thông tin XB: England: Pearson, 2023
- Mô tả vật lý: xxix, 804 p.: illustrations, 27 cm.
- Tóm tắt: Exploring Strategy: Text and Cases (13th Edition) is a comprehensive and industry-leading textbook designed to help students and managers master the art of strategic thinking. The book tackles fundamental questions about how organizations grow, innovate, and prosper in an increasingly complex global environment. This latest edition features a new chapter on "Working with Strategy" and integrated themes of sustainability and digital transformation. With extensive case studies ranging from global giants ...
- Từ khóa: Strategic Management; Business Policy; Corporate Strategy; Case Studies
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