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- Phân loại: 658.4
- Tác giả: Arthur A. Thompson
- Thông tin XB: Toronto: McGraw-Hill, 2024
- Mô tả vật lý: xxxiv, 830 p.: illustrations (chiefly color), 26 cm.
- Tóm tắt: Crafting & Executing Strategy, 2024 Release, provides a comprehensive and balanced treatment of strategic management, integrating the latest theory with professional practice. The textbook is centered around the "value-price-cost" framework and the resource-based view of the firm to help students understand the drivers of sustainable competitive advantage. It combines twelve chapters of core concepts and analytical tools with twenty-seven high-interest business cases for hands-on application. This ...
- Từ khóa: Strategic Management; Competitive Advantage; Strategy Execution; Resource-Based View
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