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- Phân loại: 658.83
- Tác giả: Naresh K. Malhotra
- Thông tin XB: Pearson Education, 2015
- Mô tả vật lý: 468
- Tóm tắt: For courses in Marketing Research at two- and four-year colleges and universities and universities emphasizing a nontechnical and non-statistical orientation An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles- Basic Marketing Research: Integration of Social Media and Marketing ...
- Từ khóa: Marketing research
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