-
- Tác giả: Everett M. Rogers
- Thông tin XB: Free Press, 2003
- Mô tả vật lý: 580
- Tóm tắt: Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion ...
- Từ khóa: Diffusion of innovations.; Study and teaching; History
Tìm kiếm thêm
