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- Tác giả: Anshu Saxena Arora
- Thông tin XB: Palgrave Macmillan, 2013
- Mô tả vật lý: 124
- Tóm tắt: International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International ...
- Từ khóa: International Business Realisms; International Business; Globalizing Locally Responsive; Globalizing Locally Internationally
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