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- Phân loại: 658.8
- Tác giả: William D. Perreault
- Thông tin XB: McGraw-Hill/Irwin, 2011
- Mô tả vật lý: 832
- Tóm tắt: Builds on the foundation pillars of the four Ps framework, managerial orientation, and strategy planning focus. Consistent with a belief in continuous quality improvement, this book offers concepts, examples, and 'best practices'. It extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
- Từ khóa: Marketing; Management; TMC
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