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- Phân loại: 158.5
- Tác giả: Roger Fisher
- Thông tin XB: New York: Penguin Books, 2011
- Mô tả vật lý: xxix, 204 p., 21 cm.
- Tóm tắt: Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William L. Ury, and Bruce Patton is a classic guide on effective negotiation based on the Harvard Negotiation Project's work. It introduces a practical, step-by-step approach to achieving mutually acceptable agreements by focusing on interests rather than positions. Updated for modern readers, the book emphasizes achieving positive results without conflict, offering a framework suitable for both personal and professional negotiations.
- Từ khóa: Negotiation; Conflict Resolution; Harvard Negotiation Project; Win-Win Strategy; TMA404, KDOE302
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