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- Phân loại: 658.8
- Tác giả: Raymond D. Frost
- Thông tin XB: New York: Routledge, 2024
- Mô tả vật lý: vi, 433 p.: ill., 26 cm.
- Tóm tắt: The 9th edition of eMarketing: Digital Marketing Strategy by Raymond Frost, Alexa K Fox, and Terry Daugherty provides students with a strong foundation in digital marketing while connecting it to traditional marketing principles. This updated edition focuses on contemporary topics such as SEO, customer experience, analytics, big data, and the impact of diversity and ethics in marketing. With a practical approach, the book features case studies and real-world examples to illustrate successful digital ...
- Từ khóa: Digital Marketing; SEO; Analytics; Case Studies; MKT406, MKTE406, TMAE411
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