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- Phân loại: 658
- Tác giả: Michael Levy
- Thông tin XB: New York: McGraw Hill, 2023
- Mô tả vật lý: xxviii, 643 p.: ill., 28 cm.
- Tóm tắt: Retailing Management, 11th Edition explores the significant transformations in the retail industry, emphasizing strategic financial considerations and effective merchandise and store management. The authors highlight five key factors that define successful retailers today, including the use of big data, social media engagement, seamless multichannel customer experiences, conscious marketing, and the effects of globalization. This edition introduces new topics such as digital retailing, influencer ...
- Từ khóa: Retail Management; Digital Retailing; Big Data; Consumer Behavior; QTR431
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- 16
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