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- Phân loại: 658.8
- Tác giả: Mark C. Green
- Thông tin XB: UK: Pearson, 2020
- Mô tả vật lý: 632 p.: ill., 26 cm.
- Tóm tắt: "Global Marketing, Global Edition, 10th edition" by Warren J. Keegan and Mark C. Green provides a comprehensive overview of global marketing principles and practices. The book is structured into five key parts, covering the global marketing environment, market entry strategies, marketing mix decisions, and strategic leadership in the contemporary business landscape. Key topics include economic, cultural, political, and regulatory factors affecting global markets, as well as practical approaches to ...
- Từ khóa: Global Marketing; Market Entry Strategies; Marketing Mix; Digital Revolution; MKT201F, CMS401F
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