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- Phân loại: 659.1
- Tác giả: Chris Hackley
- Thông tin XB: Los Angeles: SAGE, 2021
- Mô tả vật lý: xiv, 404 p.: illustrations (colour), 24 cm.
- Tóm tắt: Advertising and Promotion, Fifth Edition, by Chris Hackley and Rungpaka Amy Hackley, offers an in-depth exploration of advertising and promotional communications, focusing on the perspective of advertising agencies. This edition features two new chapters on Social Media Advertising and Digital Advertising, along with discussions on the impact of the COVID-19 pandemic on the industry. The text emphasizes an interdisciplinary approach, incorporating insights from business, socio-cultural studies, media, ...
- Từ khóa: Advertising Agencies; Social Media; Digital Advertising; Consumer Culture; NTSE432
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