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- Phân loại: 659.1
- Tác giả: Michael F. Weigold
- Thông tin XB: New York: Mcgraw-Hill, 2024
- Mô tả vật lý: xxxi, 704 p.: ill., 28 cm.
- Tóm tắt: Contemporary Advertising, 17th Edition reflects the rapid changes and trends in advertising and integrated marketing communications (IMC) over recent years. This updated edition places a strong emphasis on digital media, incorporating discussions on creative strategies, media channels, and social media, guided by experts in the field. Additionally, it addresses critical issues such as consumer privacy, data protection, ethics, diversity, and inclusion within the advertising industry. The book also ...
- Từ khóa: Advertising; Digital Media; Consumer Privacy; Integrated Marketing Communications; NTSE432
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