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- Phân loại: 658.8
- Tác giả: Philip R. Cateora
- Thông tin XB: New York: McGraw-Hill, 2024
- Mô tả vật lý: xvi, 710 p.: ill., 28 cm.
- Tóm tắt: International Marketing, 19th Edition by Philip R. Cateora, Bruce Money, Mary C. Gilly, and John Graham continues to set the benchmark for international marketing education by providing a comprehensive view of global markets through the lens of history, geography, culture, and economics. This edition features significant updates, including over 300 new academic articles, case studies that enhance classroom discussions, and "Crossing Borders" boxes that offer real-world examples to stimulate critical ...
- Từ khóa: International Marketing; Cultural Awareness; Case Studies; Global Perspective; QTR405, QTRE435, MKT401, MKTE401
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