Tóm tắt: Mastering Online Marketing: 12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet provides essential guidance for entrepreneurs aiming to succeed in e-commerce. The book focuses on addressing the common issue of under-performing websites and offers a practical 12-step system grounded in solid marketing principles rather than quick-fix schemes. Authors Mitch Meyerson and Mary Eule Scarborough share hundreds of proven strategies, outline the ten most frequent mistakes ...