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- Phân loại: 511.42
- Tác giả: Jr. Joseph F. Hair
- Thông tin XB: Los Angeles: Sage, 2017
- Mô tả vật lý: xx, 363 p., 23 cm.
- Tóm tắt: A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) is a practical guide authored by Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt. This book offers concise instructions on using partial least squares structural equation modeling, an evolving statistical technique, to conduct research effectively. The second edition incorporates the latest research findings, new examples utilizing SmartPLS software, and expanded discussions to ensure accessibility ...
- Từ khóa: Partial Least Squares (PLS); Structural Equation Modeling (SEM); SmartPLS Software; Research Methodology
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