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- Tác giả: Nguyễn Bảo Nhiên
- Thông tin XB: TP Hồ Chí Minh: Trường Đại học Ngoại thương, 2024
- Mô tả vật lý: 120 p.
- Tóm tắt: The study explores the relationship between category management and customer satisfaction in hypermarket chains in Ho Chi Minh City. It highlights how category management practices, such as product assortment, availability, pricing, and promotion, significantly influence customer satisfaction. The research employs both theoretical frameworks and empirical data to identify key factors that hypermarket chains should focus on to improve customer satisfaction and business performance. Key findings suggest ...
- Từ khóa: Category Management; Customer Satisfaction; Hypermarket Chains; Retail Strategy
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