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- Tác giả: Robert B. Cialdini
- Thông tin XB: HarperCollins e-books, 2007
- Mô tả vật lý: 278p.
- Tóm tắt: Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.
- Từ khóa: Psychology of Persuasion; Psychology; Influence
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