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- Tác giả: Richard Schaffer
- Thông tin XB: Cengage Learning, 2015
- Mô tả vật lý: 702p.
- Tóm tắt: This book centers on the basic market-entry strategies most firms deploy as they expand into international markets: trade in goods and services, protecting and licensing intellectual property, and foreign direct investment.
- Từ khóa: International Business Law; International Business Environment
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