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- Tác giả: Tobias Ebbing
- Thông tin XB: Logos Verlag Berlin, 2022
- Mô tả vật lý: 213p.
- Tóm tắt: Right/Open Licensing: https://creativecommons.org/licenses/by-nc-nd/4.0/ Consumers are an important source of innovation. They primarily innovate out of non-monetary motivations, such as use interest, learning and social rewards. Nonetheless, increasing numbers of such consumer and user innovators recently began diffusing their creations on online marketplaces, where they price and commercialize them. This empirical work reveals that, compared to firms, consumers’ different motivations to innovate ...
- Từ khóa: Pricing; User Innovation; Diffusion; Marketing; Indie
- Chế độ xem
- 30
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