Thư viện Đại học Ngoại thương Tp. HCM

Advertising management: theory and practice

Thông tin XB: Los Angeles: Tritech Digital Media, 2018

Mô tả vật lý: 192 p.

Tóm tắt: 1. Introduction 2. Principles of Management 3. Marketing Research 4. Advertising Research 5. Creativity 6. Advertising Media Management 7. Integrated Marketing Communications 8. Advertising and Marketing 9. Key Concepts of Advertising

Từ khóa: Principles of Management; Marketing Research; Advertising Research; Advertising Media Management; MKT3038; Advertising

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- Thân thiện
- Dublin core
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