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- Phân loại: 658.8
- Tác giả: R. Jochen Wirtz
- Thông tin XB: World Scientific Publishing, 2022
- Mô tả vật lý: 684 p., 28 cm.
- Tóm tắt: Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.
- Từ khóa: Đề cương; Logistics -CLC; Global Marketing Management, Contract management in supply chains; MKT201F, CMS401F
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