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- Phân loại: 658.8
- Tác giả: Rajkumar Venkatesan
- Thông tin XB: Virginia: University of Virginia Press, 2021
- Mô tả vật lý: 312 p., 23 cm.
- Tóm tắt: The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.
- Từ khóa: Đề cương; IMC-CLC; Marketing Analytics; NTSE326
- Chế độ xem
- 263
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