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- Phân loại: 659.1
- Tác giả: Sandra Moriarty
- Thông tin XB: Pearson, 2019
- Mô tả vật lý: 664 p., 27 cm.
- Tóm tắt: For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communicationsAdvertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing ...
- Từ khóa: Đề cương; IMC CLC; Creative Advertising (Quảng cáo sáng tạo); NTSE432
- Chế độ xem
- 377
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