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- Tác giả: Paul Trott
- Thông tin XB: Pearson Education, 2017
- Mô tả vật lý: 666p.
- Tóm tắt: This textbook provides an evidence-basedapproach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private andpublic sectors.
- Từ khóa: Innovation Management; Product Development
- Nguồn trích: Sixth Edition
- Chế độ xem
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