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- Phân loại: 658.4
- Tác giả: Terry Schmidt
- Thông tin XB: New Jersey: Wiley, 2021
- Mô tả vật lý: 224 tr.: ill., 20 cm.
- Tóm tắt: "The first edition of Strategic Project Management Made Simple was published ten years ago and provides a step-by-step process and interactive thinking tool that takes a strategic approach to designing projects and action initiatives. The second edition will keep the same format with the following updates: A stronger section on why systems thinking is essential, and how the logical framework is the simplest and most practical form systems thinking. A new section on how to start turning an idea, problem, ...
- Từ khóa: IMC; Mở ngành; Marketing; Project; Management; Strategic planning
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