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- Phân loại: 658.5
- Tác giả: Joe Tidd
- Thông tin XB: Hoboken: Wiley, 2021
- Mô tả vật lý: 594 tr.: minh họa, 20 cm.
- Tóm tắt: Innovation - What it is and why it matters; Digital is different?; Innovation as a core business process; Developing an innovation strategy; Building the innovative organization; Sources of innovation; Search strategies for innovation; Innovation networks; Dealing with uncertainty; Creating new products and services; Exploiting open innovation and collaboration; Promoting entrepreneurship and new ventures; Capturing the business value of innovation; Creating social value; Capturing learning from ...
- Từ khóa: IMC; mở ngành; Marketing; Managing innovation
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