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- Phân loại: 658.8
- Tác giả: Edwin J. Nijssen
- Thông tin XB: New York: Routledge, 2022
- Mô tả vật lý: 163 tr.: minh họa, 20 cm.
- Tóm tắt: Using marketing to create a new business with radically new ideas; Identifying an application znd market; Detailing the market: segentation and positioning to maximise the value of the product application; Adoption, diffusion, and understanding lead customers; Improant competitive and market considerations;Market research in enterpreneurial context; The cuxtomer development process; Developing a marketing and sales programme; The role of sales in cusromer development; Developing the new firm's marketing ...
- Từ khóa: IMC; Mở ngành; Marketing; Applications
- Chế độ xem
- 128
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