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- Phân loại: 174.4
- Tác giả: Christian U. Becker
- Thông tin XB: New York: Routledge Taylor and Francis, 2019
- Mô tả vật lý: 199 tr.: ill., 20 cm.
- Tóm tắt: Ethical aspects of business and the economy are of increasing concern in business practice, higher education, and society in general. This concern results from significant business scandals and economic crises, such as the financial crisis of 2008 and the following great recession, as well as from pressing current and future challenges for the economy, such as sustainability and globalization. As a result, there is a growing demand for normative analysis and orientation for business and the economy, ...
- Từ khóa: IMC; Mở ngành; Marketing; Business ethics
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