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- Phân loại: 658.8
- Tác giả: Larry Percy
- Thông tin XB: New York: Routledge, 2018
- Mô tả vật lý: 305 tr.: minh họa, 20 cm.
- Tóm tắt: The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective IMC programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, ...
- Từ khóa: IMC; Mở ngành; Marketing; Introduction; Components; Messages
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- 121
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