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- Phân loại: 659.1
- Tác giả: Markus Stahberg
- Thông tin XB: London: Kogan page, 2012
- Mô tả vật lý: 275tr.: ill., 24cm.
- Tóm tắt: "The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. Although a relatively new area of marketing, it has attracted increased investment year on year - and according to surveys is growing even faster than internet advertising. Edited by two highly respected practitioners, Shopper Marketing demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective ...
- Từ khóa: IMC; Mở ngành; Marketing; Advertising; Point-of-sale; Decision making; Shopping
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- 113
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