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- Phân loại: 658.8
- Tác giả: Robyn Blakeman
- Thông tin XB: Lanham: Rowan & Littlefield, 2018
- Mô tả vật lý: 358 tr., 20 cm.
- Tóm tắt: Integrated marketing communication; IMC marketing plans; Branding and positioning; Creative briefs; The creative process; Copywriting; Campaigs; Public relations; Newspaper advertising; Magazine advertising; Radio advertising; Television advertising; Out-of-Home and transit advertising; Direct marketing; Sales promotion; Internet marketing and social media; Mobile media marketing; Alternative media advertising
- Từ khóa: IMC; Marketing; mở ngành; Advertising
- Chế độ xem
- 344
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