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- Phân loại: 428
- Tác giả: Marie McLisky
- Thông tin XB: UK: Garnet Publshing, 2011
- Mô tả vật lý: 136 tr.: minh họa màu, 20 cm.
- Tóm tắt: What is public relations?; Public relations practice; Public relations research; Researching PR careers using technology; PR for non-profit organizations; Crisis communication; External influences on public relations; Public relations marketing; Corporate social responsibility; Investor relations; Public relations regulation; Communication and technological change
- Từ khóa: IMC; mở ngành; Marketing; Public relations
- Chế độ xem
- 125
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