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Phân loại: 658.8
Tác giả: Robert W. Palmatier, et al.
Thông tin XB: New York: Routledge, 2020
Mô tả vật lý: 345tr.: minh họa, 24cm.
Tóm tắt: Chapter 1 The omni-Channel Ecosytern; Chapter 2 Channel Basics; Chapter 3 Channel Power; Chapter 4 Channel Relationships; Chapter 5 Channel Conflict; Chapter 6 Retailing Strutues and Strategies; Chapter 7 Wholesaling Structures and Straegies; Chapter 8 Franchising Structures and Straegies; Chapter 9 Channels and International Markets; Chapter 10 End-User Analytics: Segmentation and Targeting; Chapter 11 Omni-Channel Strategy
Từ khóa: An Omni-Channel ApproachIMCMở ngànhMarketingChannelStrutuesStrategiesManagement

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