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- Phân loại: 659.1
- Tác giả: Joseph F. Hair
- Thông tin XB: New York: Mc Graw Hill Education, 2021
- Mô tả vật lý: 740 tr., 20 cm.
- Tóm tắt: Introduction to Integrated Marketing Communications; Integrated Marketing Communications Program Stuation Analysis; Analyzing the Communication Process; Objectives and Budgeting for Integrated Marketing Communications Programs; Developing the Integrated Marketing Communications Program; Monitoring, Evaluation, and Control; Special topis and Perspectives
- Từ khóa: IMC; mở ngành; Marketing; Integrated
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