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- Phân loại: 658.3
- Tác giả: Richard M. Steers
- Thông tin XB: United Kingdom: Cambridge University Press, 2020
- Mô tả vật lý: 399 tr., 20 cm
- Tóm tắt: This new edition pairs a richly illustrated text with management applications, key concepts, discussion questions, web-based cases and skill-building exercises aimed at current and aspiring managers. Each chapter is accompanied by a Manager's Notebook highlighting field strategies and encouraging students to develop multicultural competence that will be highly valued by future employers. Exploring the challenges and opportunities facing global managers, readers can examine cultural, organizational, ...
- Từ khóa: IMC; mở ngành; Marketing; Management; Management Across Cultures; Cultures
- Chế độ xem
- 190
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