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- Phân loại: 658.8
- Tác giả: Tran Anh Bao Ngoc
- Thông tin XB: Tp.HCM: Trường Đại học Ngoại Thương, 2020
- Mô tả vật lý: 88tr., 28cm.
- Tóm tắt: • Chapter 1: Introduction to the research, providing a brief introduction of the research. Chapter 2: Literature review. This chapter gives an overview of the literature review with respect to cosmetics, social media as well as Youtube, and purchase intention, followed by the research framework proposal. Chapter 3: Research methodology. This chapter denotes the research method and focuses in detail the research methodology used in the study. Chapter 4: Research results. This chapter interprets the ...
- Từ khóa: k56; 2020; young customers; Youtube
- Chế độ xem
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