Thông tin XB: Tp.HCM: Trường Đại học Ngoại Thương, 2020
Mô tả vật lý: 88tr., 28cm.
Tóm tắt: Introduction about The effect of brand equity on consumers’ purchase intention: A case study on milk products of vinamilk; Theoretical framework; Methodology; Findings and discussion; Conclusion and recommendations