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Phân loại: 658.4
Tác giả: John Mullins
Thông tin XB: Singapore: McGraw-Hill College, 2006
Mô tả vật lý: 533tr., 23cm.
Tóm tắt: Concentrates on the strategic and tactical marketing decisions that managers and entrepreneurs must make each day. This work provides many real-world, global perspectives.
Từ khóa: entrepreneurs; tactical marketing; Marketing Management; 3.0; company

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