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- Phân loại: 658.4
- Tác giả: Stephen Denny
- Thông tin XB: New York: Portfolio, 2011
- Mô tả vật lý: 256tr., 24cm.
- Tóm tắt: Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout with the retail chains that their soaps had barely needed updating for decades. But by taking advantage of its underdog position, Method carved out a very profitable niche: environmentally sound products in stylish, innovative packaging. Despite having a far smaller marketing budget than ...
- Từ khóa: Management; Leadership; Strategies
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- 319
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