.jpg)
-
- Phân loại: 658.5
- Tác giả: B. Joseph Pine II
- Thông tin XB: Newyork: Harvard Business School Press, 1999
- Mô tả vật lý: 254tr., 24cm.
- Tóm tắt: Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America ...
- Từ khóa: economy; macroeconomics; tiếng anh quí 1/2014
- Chế độ xem
- 135
Tìm kiếm thêm
