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- Tác giả: K. Douglas Hoffman
- Thông tin XB: Cengage Learning, 2024
- Mô tả vật lý: 370
- Tóm tắt: This book examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products.
- Từ khóa: Services Marketing; Marketing
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