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- Tác giả: Marc A. Annacchino
- Thông tin XB: Elsevier, 2003
- Mô tả vật lý: 587
- Tóm tắt: This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management.
- Từ khóa: Product Development; New Product Development; Product Management
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