Thư viện Phân hiệu Trường Đại học Ngoại thương tại TP. Hồ Chí Minh

The Impact of Promotion and Social Presence on Impulsive Buying Behavior in Livestream Shopping: Perceived Enjoyment as a Mediator between Livestream Stimuli and Impulsive Buying Behavior and Self-control as a Moderator of the Perceived Enjoyment - Impulsive Buying Behavior Relationship

Thông tin XB: TP. HCM: Trường Đại học Ngoại thương, 2026

Mô tả vật lý: 100

Tóm tắt: This study analyzes the impact of Promotion and Social Presence on Impulsive Buying Behavior in Livestream Shopping: Perceived Enjoyment as a Mediator between Livestream Stimuli and Impulsive Buying Behavior and Self-control as a Moderator of the Perceived Enjoyment - Impulsive Buying Behavior Relationship.

Từ khóa: Khóa luận tốt nghiệp; Livestream Shopping; Impulsive Buying; Impact; Promotion

Chủ đề: Khóa luận tốt nghiệp

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- Thân thiện
- Dublin core
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