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- Tác giả: ajagopal Rajagopal and Raquel Castaño
- Thông tin XB: IGI Global Scientific Publishing, 2015
- Mô tả vật lý: 319
- Tóm tắt: Truy cập tại: https://ebookcentral.proquest.com/lib/hochi/detail.action?docID=3313818&query=Understanding%2520Consumer%2520Behavior Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies. Focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology, this book is a pivotal reference source for ...
- Từ khóa: Consumer behavior; Consumption; Economics; Consumer Behavior in Services; QTR430
- Chế độ xem
- 12
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