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- Phân loại: 658.049
- Tác giả: John D. Daniels
- Thông tin XB: UK: Pearson, 2015
- Mô tả vật lý: 895 p., 28 cm.
- Tóm tắt: International Business by Daniels, Radebaugh, and Sullivan is an authoritative textbook designed for undergraduate and graduate courses, offering a comprehensive understanding of how to conduct business in global markets. The text effectively bridges the gap between theoretical concepts and real-world applications by utilizing contemporary examples, engaging scenarios, and detailed case studies. Furthermore, this fifteenth global edition enhances student learning with ten entirely new author-written ...
- Từ khóa: International Trade; Globalization; Multinational Management; Emerging Markets
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